A cinematic world in a bottle

Kolonne Null found itself at a pivotal moment. Having pioneered the field of dealcoholized fine wine, the Berlin house had earned its reputation through precision: real wine, made with family wineries, then carefully freed of its alcohol. The next chapter called for new audiences and new markets. The challenge was reaching them without watering down the very positioning that made Kolonne Null a reference.

Giving Kolonne Null a little sister

The answer was not to stretch Kolonne Null, but to give it a sibling. Kolonne Null would remain what it had always been: a house of wine excellence. Its new sub-brand, Studio Italiano, would speak to something else entirely. Not the wine, but the moment you share it.

That distinction became the backbone of the strategy. A clear brand architecture lets each brand play its own role, with its own audience, positioning and voice, while one standard of quality runs underneath both.

A cinematic world for Studio Italiano

We built Studio Italiano a world of its own, drawn from Italian cinema and the scenes of directors like Paolo Sorrentino. Its new tone of voice leaves the traditional language of wine behind: Studio Italiano talks like someone telling you a story about characters, and the drink just happens to be in the scene. Product descriptions read like moments from a short film. Terroir and grape varieties step aside for colours, temperatures and moods, a surreal, cinematic dream world.

“There is a spring somewhere south of here. Nobody agrees where. Some say it runs under a piazza in Rome. Some say a wolf drank from it first, and two boys after her. A pope tried to seal it. A cardinal drank it dry. Painters followed it for centuries. It surfaces as a fountain. As a fresco. As a glass on a small round table. The water was never water. We bottled what we could.”

“She said the colour reminded her of the walls in Trastevere just before sunset. He said that was imagination. They were both right.”

“Somewhere between Milan and the Dolomites, someone decided that bubbles have nothing to do with alcohol.”

Every bottle became a character, and every pour the start of a story worth telling.

Creators who set the scene

To bring both brands into culture, we built creator partnerships with people whose world already matched the story. With Akikuma, Kolonne Null took a seat at a late-night card table: a cinematic scene of style, ritual and a glass worth lingering over.

Back to the founder’s canvas

Kolonne Null’s story begins with its founder, Philipp Rössle, himself an artist. We reconnected the brand to that heritage through partnerships in the art space. During Berlin Gallery Weekend, Kolonne Null teamed up with ZEITmagazin and Weltkunst for their Apéro at Galerie Judin: sparkling wine and art, the way the brand was always meant to be enjoyed.

The alcohol-free pour at OUT BAR

When the Berlin design label Objekte unserer Tage opened OUT BAR, Kolonne Null was the alcohol-free pour of the night. A crowd from Berlin’s design and nightlife scene, spilling out onto the pavement until late, glass in hand.

More than a sub-brand launch, the work gave Kolonne Null room to grow: a house of excellence with its heritage intact, a younger sibling free to tell stories, and both ready to meet audiences far beyond Berlin.