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A Sinful Launch Party

Saint Sass is a rising star in the fashion and lingerie world with statement tights worn by stars like Madonna and Charlie XCX. The team asked us to develop the experience dimension of their brand and host a party on the occasion of their new collection.

Creating an atmosphere with the right mix of elegance and sexiness in Berlin for the collection launch party, involving the city’s techno and party scene.

Deliverables

  • Creative Direction
  • Brand Experience Design
  • Creator Partnerships
  • Event Production

Members and Partners involved

The Saint Sass launch party
Two women in red at a party, standing against a concrete wall.
A close view of a black outfit with a jewelled clasp, and a heavy ring on the hand.

The inspiration for the event’s creative direction was Frank Miller’s Sin City: heroic characters trapped in a world of sin and violence. The set reflected a predominantly black backdrop with red accents and overexposed details throughout the event.

A dancer on a round black stage, holding the pole low to the floor.
A celebration of confidence and self-love
A guest in a pale fur coat walks through a party in a dark room.
A singer in a fur coat sings into a microphone with one arm raised.
Life performances by artists Luna Morgenstern and Lovefoxy

The lineup featured carefully curated female talent across music, dance, art and DJ sets, each interpreting the brand in their own way.

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A woman stands in a marble foyer beside a staircase, on a red carpet runner.


↳ DJ: Lovefoxy

↳ Artist/Singer: Luna Morgenstern

A soft sculpture wrapped in pink floral fabric, standing on a white table.
Saint sass branded stockings
Nylon in flower installations
A mixer and monitor speakers in a booth, lit red from behind.