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Legacy into the future

Lindemann is an international leader in furniture making and office interior design. NeueHaus helped them reposition their office consultancy branch to better serve German startups, while strengthening the core of the mother brand and creating a connected and premium digital experience.

Deliverables

  • Brand strategy
  • Brand identity
  • Creative Direction
  • Digital Marketing Architecture
  • Web design & development

Members and Partners involved

UP GREAT logo on blue waves soundproof ceiling

Setting the family-run legacy company up for success, we first untangled its brand architecture, connecting mother brand and sub-branches in a meaningful way. Customer interviews informed the development of positioning and brand strategy.

A black floor lamp against a dark panelled wall, under the UP GREAT name.
An office chair at a white desk in front of a pink panelled wall, under the UP GREAT name.

UP GREAT underwent a comprehensive rebrand across all touch points and a fresh setup of their digital marketing channels to inform decisions by real-time data. The result was a targeted approach to reach their ideal customer profile

A grey office chair at a desk in an open plan office, with orange screens behind it.
Office brand photoshoot
The UP GREAT wordmark, black on white.
The UP. mark, white on a black square.
Wordmark and logo design
A sticker printed with the UP GREAT shapes, lying on brushed metal.
A white long sleeved shirt on a hanger, printed with the UP GREAT shapes.

NeueHaus also hosted two workshops to educate and onboard their marketing and sales team to AI-driven creative operations, enabling them to double their organic reach across social and website traffic.

A dark meeting room with a moulded chair at the end of a long table.
A lounge with blue sofas on a pink carpet, under paper globe lights.

The website was designed to speak to startup founders: fast, confident and warmer than the corporate mother brand, while staying unmistakably Lindemann.

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A woman stands in a marble foyer beside a staircase, on a red carpet runner.
The UP GREAT website on a desktop screen, the wordmark laid over a dark office photograph.

Every page is built to move visitors from inspiration to consultation. Clear offers, real project photography and a lean structure that gets to the point the way its audience does.

A plan of an office on the UP GREAT site, counting twenty nine work stations across nine areas.

The digital marketing setup feeds real-time data back into the site, so the team can see what converts and adjust pages themselves.

A page of the UP GREAT site with a contour pattern and a strip of project thumbnails under it.
The UP GREAT site on two phones, showing the work page and the contact form.